China Introduces National Standard for Customer Experience in Textile Products

The Standardization Administration of China has
released a new national standard – GB/T 40270-2021 ‘Textiles-General technical requirements based on
consumer experience’.

Product standards have traditionally been
constructed from the perspective of product processes and technical levels; they
give no consideration to the consumer experience.

GB/T 40270-2021 introduces an assessment index
system based on the subjective
perceptions of the consumers, i.e., visual, tactile and olfactory. It applies
to end-use textile products, such as clothing and household textiles. The aim
is to make enterprises pay closer attention to consumer demands. This will lead
to the products that give better customer satisfaction.

Among the technical points in the standard

  • General safety – textile products must
    conform to the requirements of GB 18401 or GB
    31701 (products for infants and children)
  • Quality requirements – textile products must
    conform claimed related product standard
  • Visual perception (characteristics) – textile
    products include fiber shedding degree, pilling, resistance to pile loop
    extraction, force to rupture pocket seams, seam slippage of pocket seams,
    bursting strength of hosiery toe, colorfastness to washing (staining),
    colorfastness to light yellowing, shedding of glitter and appearance after
    laundering or dry-cleaning. Each testing item has its corresponding applicable
    products or specific parts of product
  • Tactile perception (characteristics) –
    textile products include prickle, water-vapor transmission rate, tactile sense
    for permanent label (including brand), tactile sense for zipper, tactile sense
    for touch and close fasteners, length for floats, slip resistance for hosiery.
    Each testing item has its corresponding applicable products or specific parts
    of product
  • Olfactory perception (characteristics) – textile
    products shall have no pungent smell

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Stakeholders are reminded that this standard
will come into effect on December 1, 2021.

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SGS has a worldwide network of over 40
state-of-the-art laboratories specializing in testing of apparel, footwear, and
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backgrounds, allowing them to carry out a comprehensive range of physical,
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finished products. SGS helps companies ensure quality, performance, and
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In the end, it’s only trusted because it’s tested.
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keep you up to date with the latest news and developments in the consumer goods
industry. Read the full China Releases a
National Standard GB/T 40270-2021 Textiles — General technical requirements
based on consumer experience

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