Geneva (March 26, 2025) – SGS, the world’s leading testing, inspection and certification company, examines the far-reaching impact of the sustainability movement on the toy industry in a new Consumer Compact article.
Sustainability has become a key market driver, with governments, retailers and consumers increasingly prioritizing environmental and social responsibility. Today’s consumers seek toys that align with their values, pushing brands to adopt more ethical and sustainable practices.
The Consumer Compact article offers a comprehensive guide to sustainability strategies for the toy industry. It explores how businesses can meet evolving regulations, enhance consumer trust and maintain a competitive edge in an increasingly eco-conscious market.
The article delves into key regulatory developments, including the upcoming Toy Safety Regulation, the EU Green Claims Directive and the introduction of the EU Digital Product Passport, outlining their implications for toy manufacturers.
Given the toy industry’s dependency on plastic, sustainability presents challenges, but also opportunities. The article explores alternative materials, recycling innovations and sustainable packaging solutions. It also tackles the critical issue of greenwashing, emphasizing the importance of independent science-based verification in maintaining consumer trust.
Read the original Consumer Compact article, ‘How Do We Make Toys More Sustainable?’
SGS solutions
As sustainability continues to reshape the toy market, brands that take proactive steps will be best positioned for long-term success. SGS offers a comprehensive range of solutions to support businesses in achieving their sustainability goals. SGS’s green marks provide third-party credibility for single-attribute environmental claims, while product certification helps brands build market trust and reduce the risk of greenwashing. All assessments comply with ISO/IEC 17029 and ISO 14065 standards, ensuring reliable and science-backed verification.
In the end, it’s trusted because it’s tested.
Learn more about SGS toy testing solutions.
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About SGS
SGS is the world’s leading testing, inspection and certification company. We operate a network of over 2,700 laboratories and business facilities across 119 countries, supported by a team of 99,250 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, safety and compliance.
Our brand promise, when you need to be sure, underscores our commitment to reliability, integrity and trust — enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, bluesign, Maine Pointe and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH0002497458, Reuters SGSN.S, Bloomberg SGSN:SW).