SGS,
the world’s leading testing, inspection and certification company, has
published an article that gives stakeholders an insight into China’s growing
online retail market for clothing.
Even
before the 2020 pandemic, more and more people were shifting their shopping
habits from ‘bricks and mortar’ shops to online retailers. E-commerce has multiple
advantages, such as accessing previously unavailable products in other
countries and information that enables the consumer to make more valued
judgements.
The
key to developing a successful online presence is creating the right
relationship with the audience. Viya, the Livestream Queen, is recognized as an
expert in positioning herself as “someone who helps the customer make a
decision.”
Omnichannel
retailing uses this approach in a variety of ways, shifting the focus from key
opinion leaders (KOL) to key opinion consumers (KOC). To do this successfully
in a fast-paced market, brands need to be able to accurately map both product
quality and audience engagement.
SGS’s
Consumer Compact article looks at the shift towards online retailing and the advantages
of the China omnichannel. The article also considers the ways in which
manufacturers and brands can successfully take advantage of these
opportunities.
Read
the original Consumer Compact article, ‘The Impact of Online
Retailing on China’s Apparel Market.’
SGS China Omnichannel Solution
SGS offers a comprehensive, vertical omnichannel
solution that helps brands to successfully access the Chinese e-commerce
ecosystem. Their service covers market and product compliance, consumer
engagement and service enhancement. After all, it’s only trust because it’s
tested. Learn more about SGS Softlines and Accessories Services.
Learn more about SGS’s Chinese GB standards textile testing services.
Subscribe here to receive SGS Consumer Compact direct to your inbox.
For more information, please contact:
Email: CP.media@sgs.com
Website: www.sgs.com/softlines
LinkedIn: sgs-consumer-goods-&-retail
About SGS
SGS is the world’s leading inspection, verification,
testing and certification company. SGS is recognized as the global benchmark
for quality and integrity. With more than 89,000 employees, SGS operates a
network of over 2,600 offices and laboratories around the world.