‘SGS Performance Mark’ launches to Help EE Manufacturers Build Consumer Trust and Gain Market Share

SGS, the world’s leading inspection,
verification, testing and certification company, has launched the ‘
Performance Mark’, a third-party, independent product testing,
evaluation and verification program for the Electrical and Electronic (EE)

SGS developed the program to support the EE industry in bringing
new products to market and differentiating existing goods from the competition.
Its Performance Mark verifies that products have been tested by an independent
third party and meet the necessary requirements and regulations.

Chu, Vice President – Connectivity, SGS, said: “Independent marks and certificates
are trusted by buyers and offer reassurance and peace of mind to the consumer. As technological innovation gathers pace,
consumer expectations of electrical appliances grow. People want safety,
reliability and efficiency from their products, but they also want high
performance. That’s why we are delighted to launch the SGS
Performance Mark. In the end, an electrical and electronic product is only
trusted because it’s tested.”

SGS offers two test programs: SGS Premium Performance and SGS Performance
Tested, according to product type and customer need. Products that qualify to
display a performance mark make easy-to-understand
testing information available to consumers through a QR code. At the point
of purchase, consumers can scan the QR code to see a summary of the protocols
tested. In addition, consumers can visit the SGS Certified Products Directory,
to access further product information.

In achieving and displaying the Mark, manufacturers,
suppliers and retailers can build consumer trust and improve their brand
credibility and reputation.

The SGS Performance Mark Test Program

Designed by experts at SGS, the test program is product specific
and employs a combination of document examination and reviews, performance
testing and claims verification. The program:

  • Validates selling points
  • Verifies and supports disclaimers
  • Helps customers choose the right
    model for their needs

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The program tests and certifies products to manufacturers’
specification against criteria for:

  • Handling
  • Durability
  • Functionality
  • Workmanship
  • Instructions for use

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Through its global team, SGS employs a wide range of experts that specialise

  • Household appliances – large and
  • Lighting products – for household,
    business or industrial use
  • Consumer electronics – TV sets,
    cameras, computers and other electronic equipment
  • Batteries – primary and
    rechargeable batteries, including power banks
  • Power tools – drills,
    screwdrivers, saws and sanders
  • Health care devices – UV
    sterilizers, air cleaners and anti-bacterial devices
  • Wireless/RF products – smart
    wearable accessories, smart control devices and IOT devices

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SGS supports manufacturers, distributors and retailers in Electrical and Electronic
industries through the production and supply chains, from product design to
shipment. Services are tailored to meet industry-specific needs, from one-off
tests to support quality control or risk assessment processes to a
comprehensive production strategy.

services for audio and video and household appliances are trusted across the
globe and aim to help organizations maximise business opportunities while
meeting the expectations of customers and regulators in different geographic

Learn more about how
SGS Performance Marks can benefit your products.

For further information contact:

Candy Lau

Regional Director, Key Account Management


CY Mok

Deputy Director, Technical Services, NEA


Email: crs.media@sgs.com

About SGS

SGS is the world’s leading inspection,
verification, testing and certification company. SGS is recognized as the
global benchmark for quality and integrity. With more than 89,000 employees,
SGS operates a network of over 2,600 offices and laboratories around the world.

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