SGS puts Consumer Trust at the Heart of its new Brand Awareness Campaign

SGS, the world’s leading inspection,
testing and certification company, has today launched
‘Trusted. Tested.’ – a high impact, brand awareness campaign to engage
consumers in the vital role of testing, inspection and certification on the
everyday products they purchase.

With the strapline ‘It’s only trusted
because it’s tested’, the campaign showcases
more than 50 everyday products that typically pass through SGS’s testing laboratories – from lipsticks and shoes to mobile phones and strollers. Through
striking imagery and clear messaging, SGS aims to bring its brand closer to the
end user and reinforce the importance of testing, inspection and certification
in shaping consumer choice and driving up standards.

Julie Cabrol, Global Marketing and Communication Director,
Consumer and Retail, SGS
“The strength of our new campaign lies in its simplicity and impact. It shows
SGS’ footprint on our day-to-day life. From
the coffee mug you sip from at breakfast to the bed you lie on at night,
everything you touch or use during the day has been tested to ensure safety and

“There is only one way to know you can trust the product you buy –
it’s been tested.”

SGS will also utilise
the campaign to
reinforce to manufacturers,
importers, exporters and retailers its place as a global market
leader across multiple industry sectors; and demonstrate the competitive
advantage it provides in securing consumer confidence and protecting brands.

Award-winning, Barcelona-based creative agency, Folch,
were commissioned by SGS to create and deliver a bold
and creative campaign.

Elena Qureshi, Design Studio Manager at Folch
said: “Understanding the complexity of highlighting
an invisible action, it was necessary to claim how fundamental SGS’s services
are in relation to our everyday products.”

The campaign is
scheduled to roll-out globally across digital and print channels over a two to
three-year period; with new products being introduced at staged intervals.

Ms Cabrol added: “We’re
proud to have developed a concept with Folch that takes the testing, inspection
and certification (TIC) industry in a new direction. We’ve moved away from the
more traditional approach of exploring the customers’ experience of a product
and instead have put the product itself centre stage. Through clarity of
message, humour and strong visuals, we can convey the value of SGS within an
industry which is so vital to the safety, health and well-being of the general

SGS’s Consumer Goods and Retail
services include:

  • Testing
    & Certification: a full range of product testing from material
    testing, such as safety and functionality tests, to certification. SGS
    aims to ensure products are as good at protecting consumers and meeting
    expectations as claimed
  • Inspection:
    production checks before, during and after production, as well as retail
    store checks to verify the quality of raw materials and production,
    marking and packaging, and product presentation
  • Technical
    assistance: support with projects incorporating social responsibility
    solutions, factory quality assessment and label reviews and claims
    verification. Additionally, SGS acts as a regulatory advisory service,
    providing training and private label support

With a reputation for
excellence in inspection, testing, certification and verification, SGS also
offers consultancy and cross-business services to improve sustainability across
organizations and supply chains.

Visit the Trusted.
Tested. campaign site here:

For further information, please contact:


Global Marketing and
Communication Director

SGS Consumer and Retail

Tel: +34 699 04 97 55

About SGS

SGS is the world’s leading inspection,
verification, testing and certification company. SGS is recognized as the
global benchmark for quality and integrity. With more than 94,000 employees,
SGS operates a network of over 2,600 offices and laboratories around the world.

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