Truum™ Helps Online Retailers Reduce Return Rates and Increase Customer Satisfaction

SGS, the world’s leading testing, inspection and certification company, has published a Consumer Compact article looking at the problem of high return rates in e-commerce and considers the benefits of taking an AI-enabled approach to website data improvements.

The US National Retail Federation estimates return costs of USD 166 million for every USD 1 billion in sales. In 2021, US businesses were estimated to have lost USD 761 billion in lost sales. What can retailers do to improve customer satisfaction, reduce return rates, increase conversion rates and ensure regulatory compliance?

SGS’s Consumer Compact article looks at the issues surrounding low conversion rates and high return rates. It urges a rethink in the way online retailers operate – from the perspective of the customer – and the benefits of taking an AI-enabled approach to finding bad product data.

Read the original Consumer Compact article, ‘Turning Browsers into Satisfied Online Shoppers’.

SGS Solution
Truum™ is an AI-enabled autonomous scanning tool that reviews online catalogs and automatically identifies product pages at risk of creating bad data points. It reduces the need for retailers to manually check each product page for missing, incoherent or erroneous data, allowing them more time to focus on their customers.

Truum™ helps retailers provide more accurate and informative product data to ensure regulatory compliance, higher conversion rates, reduced return rates and higher customer satisfaction levels.

Learn more about Truum™.

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For more information, please contact: 

LinkedIn: sgs-consumer-goods-&-retail

About SGS
We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for quality and integrity. Our 96,000 employees operate a network of 2,700 offices and laboratories, working together to enable a better, safer and more interconnected world.

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