SGS, the world’s leading testing, inspection and certification company, has published a Consumer Compact article highlighting the vital role of trusted impact communications in sustainable business.
Impact communications influence situations, people or the environment with the intended outcome of changing behavior or perception and influencing consumer purchasing behavior. However, ‘greenwashing’ can create confusion and ambiguity. Transparency is needed to connect environmental, societal and economic impacts and enable meaningful progress towards sustainability.
The Consumer Compact article looks at the issues surrounding impact communications and provides details of how a framework built around environmental, societal and economic impacts can help a company assess and improve their sustainability and ability to communicate it effectively.
Read the original Consumer Compact article, “Impact Communications: Is Your Favorite Brand Being Truthful When Making Sustainability Claims?”
SGS solutions
bluesign®, an SGS company, offers holistic solutions for textile manufacturers, chemical suppliers and brands, including corporate and product carbon footprint assessment and reporting, as well as data quality assurance to the highest industry standards. As a globally trusted partner for the textile industry, they help businesses avoid the transmission of misleading information and provides reliable and accurate tools for substantiated product claims.
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For more information, please contact:
Email: cp.media@sgs.com
Website: www.bluesign.com
LinkedIn: SGS Connectivity & Products
About SGS
We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.